As a child, Seryoga grew up in a rough neighborhood; his music became a combination of the Russian folk tradition of chastushki, which features song-poems with rapid fire rhyming lyrics, with modern beats and rap-style lyrics appealing to youth. In press releases, this style was called спортивные частушки (sports chastushki).
After he first appeared on Ukrainian television with music videos for “Загубили Лялю” and “Кукла” (Doll), Serygoa was dubbed the “Slavic Eminem” by the media.
He was contracted to compose a track for The Music of Grand Theft Auto IV entitled Liberty City: The Invasion, which is also featured on the in-game radio station.
This is the music video for кружим (Kruzhym).
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